Let’s start with an exercise, it is usually easy and always fun: describe your Ideal Client in 5 bullet points: consider things like gender, demographics, income, company size, turnover, geographical location, financial situation, industry, size/frequency of ordering, job title, etc.
It may help to think about your absolute favourite client, who spends a lot with you. It’s super-easy to sell to him because he really needs your service/product and the sales process is short and simple for both of you.
Write it down.
Come back to it regularly to review.
Compare all your future marketing and sales activities with your ideal client.