Let’s start with an exercise, it is usually easy and always fun: describe your Ideal Client in 5 bullet points: consider things like gender, demographics, income, company size, turnover, geographical location, financial situation, industry, size/frequency of ordering, job title, etc.
It may help to think about your absolute favourite client, who spends a lot with you. It’s super-easy to sell to him because he really needs your service/product and the sales process is short and simple for both of you.
Write it down.
Come back to it regularly to review.
Compare all your future marketing and sales activities with your ideal client.
What is next?
Once you have your Ideal Client written up, it is time to work on your Buyer Personas.
Bart Kowalczyk
I specialize in optimizing the buyer's journey, providing top-notch sales enablement training, spearheading new business development, orchestrating engaging events, and sharing insights through podcasts. My mission is to drive growth, enhance customer experiences, and empower sales teams to excel. Let's elevate your business together.RELATED ARTICLES
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